Sara Nuru is a successful, internationally booked model and as a presenter and lecturer on the road throughout Germany. For years she has been an ambassador for the Karlheinz Böhm Ethiopia help “people for people”. 2016 Sara Nuru founded NuruCoffee with her sister Sali . The company offers fair traded, organically grown coffee from certified cooperatives in Ethiopia. With the purchase of each pack of coffee, women’s projects are promoted in Ethiopia. Through training, training courses and microcredits, women are to be supported in building a self-determined independent existence.