Matthäus Michalik is co-founder and managing director of Claneo, a Berlin-based online marketing agency focused on search, content and commerce. With his expertise he advises start-ups, SMEs and corporations on strategic and technical search engine optimization (SEO), app store optimization (ASO) and marketplace optimization (MPO). Matthäus is a regular speaker at conferences in Germany and Europe. Before founding Claneo, he was senior consultant at Performics and in various online marketing positions at Hitmeister (today Real.de) and SoQuero (today BlueSummit).
Oganic traffic is mostly free of charge and therefore an important channel for startups to reach new customers. How SEO works and what start-ups need to pay attention to, in order to use the full potential of the channel will be explained with examples.