Media Cooperations Manager, Civey
Lisa Elfering is Media Cooperations Manager at Civey. She works closely with senior editors of Germany’s leading media outlets such as Spiegel Online, Welt, Zeit Online, Tagesspiegel and t-online.de consulting them on how to detect stories making optimal use of real time opinion data. Before joining Civey, she worked at Deutsche Bahn and Deutsches Institut für Wirtschaftsforschung. Lisa holds degrees in economics and political science from Freie Universität Berlin and Universität Bremen.
Your product is ready for entering the market but you dont have a massive marketing budget? How are you going to make sure people hear about your product? You have to tell your story! But how to approach the media? On which mails do journalists react? Are press releases still necessary? What kind of stories […]