Head of Marketing, Jovoto
Kat Brendel is a media enthusiast & multipassionate globetrotter. After stints working in event & online marketing in NYC and London, she came to Berlin where she joined an open innovation startup, ultimately becoming their Head of Marketing & PR. She’s lived in eight countries and worked with NGOs, corporates, and startups. Kat also holds marketing workshops for founders at the Beuth University and hosts the women’s leadership podcast Leading Rebels.
We can all agree that marketing automation makes consistently reaching out to your customers easier. But what about creating authentic connections? Not so much. Or so you might be thinking. This session explores how you can reap the benefits from automation while still sounding like a human. No robots welcome here!