Jana Kugoth is an editor for Gründerszene, Germany’s leading online magazine for the startup scene and digital economy. In addition, Jana writes for the online publication NGIN Mobility where she mainly focuses on mobility startups. Prior to this, she completed her traineeship at the business magazine bizz energy and gained journalistic experience during internships at different newspapers. She studied media science at the Technical University of Berlin.
Your product is ready for entering the market but you dont have a massive marketing budget? How are you going to make sure people hear about your product? You have to tell your story! But how to approach the media? On which mails do journalists react? Are press releases still necessary? What kind of stories […]