Founding Partner, Project A
Florian Heinemann is a founding partner at Berlin-based early stage VC Project A, where he is responsible for marketing, CRM and business intelligence. Prior to his current role, he was a managing director at Rocket Internet (2007-2012). At Rocket, he was instrumental in building Zalando, Global Fashion Group and eDarling/Affinitas. Prior to Rocket, Florian was co-founder/managing director at JustBooks/AbeBooks (exit to Amazon) and a co-founder of the online marketplace antibodies-online.com and has been an investor and business angel in close to 100 startups including Trivago (seed investor), Zalando (founding investor), Audibene (seed investor), and Home24 (founding investor). Moreover, he has been a member of several boards, e.g. of Internet Stores and About You.